Thursday, 11 April 2019

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Own It Oprah Winfrey In Her Own Words


The public's appetite for all things Oprah Winfrey has waned little since her Chicago TV debut in 1983. Known as a self-help guru and the "Queen of All Media," Oprah (it's almost impossible not to refer to her by her globally recognized first name) has been shining light on social issues and encouraging fans to "live your best life" for more than 30 years, revolutionizing her corner of the entertainment industry in the process. Winfrey's unprecedented influence and celebrity often overshadow her indisputable entrepreneurial prowess and business acumen. Even though Oprah has stated that she wouldn't consider herself a businesswoman, her ever-expanding media empire and record-breaking multibillion-dollar fortune say otherwise.
Fortune has called O: The Oprah Magazine, now in its 16th year of publication, "the most successful startup ever in the industry." In its infancy, the magazine became a highly profitable addition to the Hearst portfolio, amassing ever-increasing ad sales and a paid circulation larger than industry giants such as Vogue and Martha Stewart Living. Over the last several years, her media holdings and interests have also included an award-winning movie production studio, a satellite radio channel, the cable-TV company Oxygen Media, and the burgeoning OWN: The Oprah Winfrey Network.

Few entrepreneurs have been savvy enough to leverage their resources with the foresight Oprah has demonstrated in her decades-long career. Oprah's key asset, developed over the course of decades, is herself: a brand she controls by shrewdly choosing partnerships and endorsement deals and not kowtowing to convention. At the outset of her career, Oprah decided to start a company rather than take the conventional talent-for-hire path. She, along with a few close executives, took her initial TV success and grew it into a multibillion-dollar media conglomerate, with one woman at the helm. Her influence in the marketplace is unprecedented. Just look at the long-term impact her recommendations and endorsements have had in the fields of consumer products and book publishing, among others.

Oprah's next venture is unknown, but its success, like her other triumphs, depends on Oprah—and the self-reliance, values, and vision on which she has built her empire.

Mastering Operational Risk: A Practical Guide To Understanding Operational Risk And How To Manage It



Operational risk is a constant concern for all businesses. It goes far beyond operations and process to encompass all aspects of business risk, including strategic and reputational risks. Within financial services, it became codified by the Basel Committee on Banking Supervision in the 1990s. It is something that needs to be taken seriously by all those involved in running, managing and leading companies. Mastering Operational Risk is a comprehensive guide which takes you from the basic elements of operational risk, through to its advanced applications. Focusing on practical aspects, the book gives you everything you need to help you understand what operational risk is, how it affects you and your business and provides a framework for managing it. Mastering Operational Risk: Shows you how to make the business case for operational risk, and how to develop effective company-wide policies Covers the essential basic concepts through to advanced managements practices Uses examples and case studies which cover the pitfalls and explains how to avoid them Provides scenario analysis and modelling techniques for you to apply to your business Operational risk arises in all businesses. It is a broad term and can relate to internal processes, people, and systems, as well as external events. All listed companies, charities and the public sector must make risk judgements and assessments and company managers have an increasing responsibility to ensure that these assessments are robust and that risk management is at the heart of their organisations. In this practical guide, Tony Blunden and John Thirlwell, recognised experts in risk management, show you how to manage operational risk and show why operational risk management really will add benefits to your business. Mastering Operational Risk includes: The business case for operational risk Risk and control assessment How to use operational risk indicators Reporting operational risk Modelling and stress-testing operational risk Business continuity and insurance Managing people risk Containing reputational damage

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