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Guerrilla Marketing in 30 Days

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders


Ask around in business circles, and you'll get a thousand different answers. But now, internationally-renowned leadership expert Dr Peter Fuda has created a single, coherent roadmap for greatness: after more than a decade's research and practice, Fuda shares the seven common threads that have enabled hundreds of CEOs across the world to transform themselves into effective, inspiring leaders.

Leadership Transformed uses seven easy-to-remember metaphors to distil Fuda's research into a pathway for real, lasting change. The Fire metaphor, for example, will help you shift from burning platforms (fear-driven leadership) to burning ambition (purpose-driven leadership).


Fuda has helped leaders on four continents achieve greatness. Previously available only to the select clients of his industry-leading consultancy, now Fuda's expert knowledge can help kick-start your own leadership transformation.
Giving Effective Feedback (20-Minute Manager Series)

Whether you're dealing with a problem employee or praising the good work of a colleague, you need to communicate in a way that promotes positive change in others. Giving Effective Feedback quickly walks you through the basics of delivering feedback that gets results, including: - Choosing the right time to talk- Engaging in productive dialogue- Helping both star and struggling performers- Developing a plan for effective follow-up Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

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