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Hacking Work: Breaking Stupid Rules for Smart Results

It would be so much easier to do great work if not for pointless bureaucracies, outdated technologies, and deeply irrational rules. These things are killing us. Frustrating? Hell, yes. But take heart. Today's top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction. In this groundbreaking book, consultant Bill Jensen and hacker Josh Klein reveal how to work smarter instead of harder. Once you learn how to hack work, you'll accomplish more in less time. You'll cut through red tape and circumvent stupid procedures. "Hacking Work" is about making the system work for you, so you can take control of your work load, increase your productivity, and help your company succeed - in spite of itself. This title is one of "Harvard Business Review's Ten Breakthrough Ideas for 2010".

Gurus on Marketing

one stop résumé of the major gurus who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board. The gurus covered in detail include: Peter Drucker Theodore Levitt Michael Porter Philip Kotler Tom Peters George Day Jagdish Sheth Thomas Nagle

Gung Ho!: Turn on the People in Any Organization

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho!-an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. Through the inspirational story of business leaders, the revolutionary technique of Gung Ho! is revealed in three simple, yet amazingly powerful principles: The Spirit of the Squirrel: Practice worthwhile work The Way of the Beaver: Be in control of achieving the goal The Gift of the Goose: Cheer each other on Destined to become a classic, Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas that boost enthusiasm and performance and usher in astonishing results for any organization. Whether your organization consists of one or is listed in the Fortune 500, this AudioBook ensures Gung Ho! employees committed to success.

Guide to Hedge Funds: What They are, What They Do, Their Risks, Their Advantages

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Guide to Cash Management: How to avoid a business credit crunch

The credit crunch has highlighted to businesses the importance of cash management, as those firms which ran short of cash discovered when they found themselves in trouble or even went bust. This tightly written guide clearly explains the six critical aspects of the effective management of cash and cash flow. These involve: forecasting likely cash receipts and payments; establishing funding lines necessary to cover asset purchases or for working capital; efficiently managing day-to-day operations with regard to the amount of cash required; selecting appropriate investment opportunities that result in positive cash flow; monitoring the profitability of products and services to ensure they are cash generative and not cash destroying; and, having a plan for managing excess cash that exceeds demand. Cash rather than profit has always been the ultimate determinant of whether a business survives and for all businesses that want to avoid a personal credit crunch, this guide will be invaluable.

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Best Business Strategy Books to Beat the Competition

Harvard Business Review on Strategic Alliances

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

Harvard Business Review on Managing Your Career

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

Harvard Business Review on Managing People (Harvard Business Review Paperback Series)

From managing diversity to exploring alternative workplaces to debunking myths about compensation, the topics covered in this collection address how to build organizations with judicious and effective systems for managing people. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: What Holds the Modern Company Together? by Rob Goffee and Gareth Jones; Pygmalion in Management by J. Sterling Livingston; Six Dangerous Myths About Pay by Jeffrey Pfeffer; Empowerment: The Emperor's New Clothes by Chris Argyris; How the Right Measures Help Teams Excel by Christopher Meyer; Making Differences Matter: A New Paradigm for Managing Diversity by David A. Thomas and Robin J. Ely; The Alternative Workplace: Changing Where and How People Work by Mahlon Apgar, IV; The Set-Up-to-Fail Syndrome by Jean-Francois Manzoni and Jean-Louis Barsoux; and The Necessary Art of Persuasion by Jay Conger.

Harvard Business Review on Leading Through Change (Harvard Business Review Paperback Series)

Seventy percent of all change initiatives fail. Yours won't have to--when you apply the practices provided in HBR on Leading Through Change. In this vital new resource, today's leading thinkers offer suggestions for articulating a compelling vision of an organization's future, overcoming employee resistance to change, and surmounting other challenges that come with leading change.

Harvard Business Review on Leading in Turbulent Times (Harvard Business Review Paperback Series)

The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This cutting edge collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more. "The Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe.

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How Harvard and Yale Beat the Market: What Individual Investors Can Learn From the Investment Strate

In today's volatile market, investors are seeking new ways to lower their risk profile. For author Matthew Tuttle, the best means of decreasing risk is to look towards large university endowments which have consistently beaten the stock market while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows readers how to structure their individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, they can still learn from the investment strategies outlined here and implement them in their own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put readers in a better position to achieve investment success. Matthew Tuttle, CFP (Stamford, CT), is a partner in the Private Client Group, LLC and the President of Tuttle Wealth Management, LLC. He has been interviewed on CNBC and CNNfn, and is a frequent contributor to Forbes.com, the Wall Street Journal, SmartMoney, and Dow Jones Newswires.

How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Housing Economics and Public Policy (Real Estate Issues)

This book is a timely assessment of 20 years of progress in the field of housing economics and its application to policy and practice. Two decades on from the publication of Duncan Maclennan's influential Housing Economics, 16 leading housing experts - both academics and policy makers from across the world - now honour Maclennan's contributions. The chapters here present a contemporary survey of key issues in housing, from urban housing markets and sub-market modelling, to the economics of social housing, the basis for housing planning, economic analysis of neighbourhoods, and the connections between academic work and policy development. For students, researchers and practitioners in housing, urban economics and social policy, Housing Economics and Public Policy: . provides up to date and comprehensive reviews of major areas of the housing economics literature . sheds light on the economic, social and spatial processes that affect housing . includes discussion of major areas of cutting edge housing economics research and identifies continuing gaps . presents a synthesis of housing economics research on both sides of the Atlantic . assesses the impact of theory on policy and practice

Hotel Front Office Management

The updated guide to running a successful hotel front office Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today's hotels and lodging facilities. This Fourth Edition continues its emphasis on applying theory and management strategies, as well as providing updated material on technology's role in the modernized front office. Material is logically presented in the order of operations, beginning with an overview of lodging and then progressing through a tour of the today's front office, a review of the guest cycle, and an analysis of guest services. This Fourth Edition includes new sections on hotel risk management, security, and housekeeping management. Useful features of this new edition include: * A new chapter on executive housekeeping and the relationship between the housekeeping department and the front office * Commentaries from hotel front office managers, general managers, and other department managers * Articles on the international hotel workforce *"Opening dilemmas" and their solutions are included in each chapter * Additional case studies for applying theory and developing problem-solving strategies Hotel Front Office Management, Fourth Edition is an invaluable book for those interested in learning more about a hotel's front office.

Hot Commodities: How Anyone Can Invest Profitably in the World's Best Market

The next bull market is here. It s not in stocks. It s not in bonds. It s in commodities – and some smart investors will be riding that bull to record returns in the next decade. Before Jim Rogers hit the road to write his best–selling books Investment Biker and Adventure Capitalist, he was one of the world s most successful investors. He co–founded the Quantum Fund and made so much money that he never needed to work again. Yet despite his success, Rogers has never written a book of practical investment advice – until now. In Hot Commodities, Rogers offers the low–down on the most lucrative markets for today and tomorrow. In late 1998, gliding under the radar, a bull market in commodities began. Rogers thinks it s going to continue for at least fifteen years – and he s put his money where his mouth is: In 1998, he started his own commodities index fund. It s up 165% since then, with more than $200 million invested, and it s the single–best performing index fund in the world in any asset class. Less risky than stocks and less sluggish than bonds, commodities are where the money is – and will be in the years ahead.

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-

Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

How to Persuade and Influence People - Powerful tchniques to get your own way more oftenCompletelyre

This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.

How to Negotiate Effectively: Creating Success 90

From bargaining for a lower price to asking for vacation time, negotiating is a skill essential for improved business performance and better business relationships. In this new edition, David Oliver looks at the vital principles of good negotiation. The text explores the aspects of negotiating, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority, and getting the best deal. The new edition includes a chapter on using social media to your advantage. Full of tips and techniques, How to Negotiate Effectively is a clear guide to negotiation and will help achieve a balanced, 'win-win' outcome every time. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

How to Manage: The Definitive Guide to Effective Management

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs

With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: not to work from home; hire an ex-paperboy instead of a Harvard graduate; pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.

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Inside Steve's Brain, Expanded Edition

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Influence: The Art of Persuasion

This is a totally unique and entertaining graphic adaptation of the bestselling business classic. Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is a leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic, he reveals the six universal principles behind becoming a skilled persuader. He shows not only how you can apply them, but also how to defend yourself against them. More than 30 years of research into the psychology of influence has earned Dr Cialdini an international reputation as the leading expert in the fields of persuasion compliance, and negotiation. "Influence: The Graphic Edition" presents the essence of his ideas, condensing decades of study and sought-after advice into an accessible, digestible graphic book. Fascinating and immensely useful for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Income Investing Today: Safety & High Income Through Diversification

Income Investing Today details a safe alternative to the downside risks inherent in the stock market--income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines income investing concepts you need to understand, various investment vehicles, and investment strategies that will help you build a safe, diversified portfolio of investments. The investment vehicles he explains range well beyond traditional fixed income securities or creditor instruments such as bonds, to include hybrids, REITs, mutual funds, and more. He shows that the key to building a steady, growth-oriented income portfolio is to diversify over a variety of securities that depend on different drivers--that is, portfolios that are not vulnerable to any one specific economic factor such as interest rates. The ideal guide for individual investors saving for retirement and seeking more safety in their portfolios, Income Investing Today shows how a diversified collection of income securities can equal or exceed the returns from common stock with much lower risk.

In FED We Trust: Ben Bernanke's War on the Great Panic

In Fed We Trust answers the most critical questions. Among them: • What did Bernanke and his team at the Fed know–and what took them by surprise? Which of their actions stretched–or even ripped through–the Fed’s legal authority? Which chilling numbers and indicators made them feel they had no choice? • What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of AIG, Fannie Mae, and Freddie Mac? What were they saying to one another when, as Bernanke put it to Wessel: “We came very close to Depression 2.0”? • How well did Bernanke, former treasury secretary Hank Paulson, and then New York Fed president Tim Geithner perform under intense pressure? • How did the crisis prompt a reappraisal of the once-impregnable reputation of Alan Greenspan? In Fed We Trust is a breathtaking and singularly perceptive look at a historic episode in American and global economic history.

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Stats and Curiosities: From Harvard Business Review

Fascinating stats… useful tips… entertaining topics. Did you know that to make a task seem easier, all you have to do is lean back a little? Or that retail salespeople who mimic the way their customers speak and behave end up selling more? If you like stats like this, are intrigued by ideas, and find connecting the dots to be a critical part of your skill set—this book is for you. Culled from Harvard Business Review’s popular newsletter, The Daily Stat, this book offers a compelling look at insights that both amuse and inform. Covering such managerial topics as teams, marketing, workplace psychology, and leadership, you’ll find a wide range of business statistics and general curiosities and oddities about professional life that will add an element of trivia and humor to your learning (and will make you appear smarter than your colleagues). Highly quotable and surprisingly useful, Stats and Curiosities: From Harvard Business Review will keep you on the front lines of business research—and ahead of the pack at work.

Shop Class as Soulcraft: An Inquiry into the Value of Work

A philosopher/mechanic's wise (and sometimes funny) look at the challenges and pleasures of working with one's hands Called "the sleeper hit of the publishing season" (The Boston Globe), Shop Class as Soulcraft became an instant bestseller, attracting readers with its radical (and timely) reappraisal of the merits of skilled manual labor. On both economic and psychological grounds, author Matthew B. Crawford questions the educational imperative of turning everyone into a "knowledge worker," based on a misguided separation of thinking from doing. Using his own experience as an electrician and mechanic, Crawford presents a wonderfully articulated call for self-reliance and a moving reflection on how we can live concretely in an ever more abstract world.

Scanning & Editing Your Old Photos in Simple Steps

"Easy to follow; step-by-step tasks; in full colour"--Cover.

Sams Teach Yourself SharePoint 2010 Development in 24 Hours (Sams Teach Yourself...in 24 Hours)

In just 24 sessions of one hour or less, you’ll learn how to build robust, dynamic, scalable, and manageable business solutions with SharePoint 2010! Using this book’s straightforward, step-by-step approach, you’ll learn how to implement everything from workflows to content management, search to enterprise-class business intelligence. One step at a time, you’ll master new features ranging from Business Connectivity Services to Silverlight rich user interfaces. Each lesson builds on what you’ve already learned, helping you get the job done fast--and do it right! Step-by-step instructions carefully walk you through the most common SharePoint 2010 development tasks. Q&As at the end of each chapter help you test your knowledge. By the Way, Did You Know?, and Watch Out! boxes offer advice and solutions. Learn how to… Make the most of SharePoint 2010’s lists, libraries, and site templates Customize the user interface through web parts, custom actions, and other advanced interface features Develop server-side applications and client-side applications for SharePoint 2010 Manage data using lists, libraries, site columns, content types, custom fields, event receivers, and queries Integrate external data with Business Connectivity Services (BCS) Use “out of the box” workflows and create custom workflows Manage SharePoint with SharePoint 2010 Central Administration Protect applications with claims-based authorization and other security features Integrate advanced search into your applications Build powerful BI solutions for data analysis, presentation, and decision-making

Sams Teach Yourself Mac OS X Lion App Development in 24 Hours (Sams Teach Yourself...in 24 Hours)

In just 24 sessions of one hour or less, you can master Mac OS X Lion development from the ground up, and start writing tomorrow’s most exciting iOS-style Mac apps! Using this book’s straightforward, step-by-step approach, you’ll get comfortable with Apple’s powerful new development tools and techniques, build engaging user interfaces, integrate data and web services, and take advantage of Apple’s latest innovations…everything from gestures and multitouch to iCloud and In-App Purchasing. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success! Step-by-step instructions carefully walk you through the most common Mac OS X Lion development tasks. Quizzes at the end of each chapter help you test your knowledge. By the Way notes present interesting information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out! cautions alert you to possible problems and give you advice on how to avoid them. Printed in full color—figures and code appear as they do in Xcode Get started fast with Mac Developer Center, XCode, Objective-C, and Cocoa Programmatically control OS X Lion’s powerful new features Work with Cocoa’s powerful Model-View-Controller (MVC) pattern Safely manage memory and fix leaks Create robust, engaging, highly interactive user interfaces Organize Cocoa layouts, controls, bindings, tables, and collections Support gestures and multi-touch events Define user defaults and provide Preference Panes Work with documents, versions, and iOS-style Autosave Make the most of notifications, alerts, sheets, and popovers Use images and animation to make apps more powerful—and more fun Use Core Data to cleanly integrate data into your apps Query and submit data to web services Submit apps to the Mac App Store Support In-App Purchases with StoreKit

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Business Books You Need to Read in 2019

Your Financial Edge: How to Take the Curves in Shifting Financial Markets and Keep Your Portfolio on

Praise for Your Financial Edge "Paul McCulley is the man to heed. His knowledge of financial markets runs deep, and his experience has been the best. Beyond all his financial and economic wisdom, he is a human being with inborn instincts of kindness and thoughtfulness-attributes that bring to the reader something richer than just hard facts and sage advice. Jonathan Fuerbringer is the perfect partner for this project, a master of lucidity and a longtime observer of the best and the worst habits of investors." -Peter Bernstein, bestselling author of Against the Gods "Paul McCulley's insightful observations on the economy and financial markets are key inputs to our investment thinking. This book provides analytical tools and actionable advice that can greatly improve your ability to navigate today's complex financial environment. Learn from a master (and maybe even future Federal Reserve Board member) and become a better investor." -Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management "Paul McCulley is just the man to bring 'that ole-time religion' of economics into the new age of investing and help the reader to make coherent sense of just what is going on here. I should know...I listen to his counsel every day here at PIMCO, and for anyone who lacks a key to our door, this is the next best thing! Profit by the prophet-and yes-enjoy." -William H. Gross, Managing Director, PIMCO "In this highly readable book, McCulley and Fuerbringer provide valuable insights, including how the world of policy making impacts investment decisions. Their entertaining and thoughtful analysis is accompanied by a series of penetrating real-life examples that demonstrate the choices facing investors as they seek to maximize returns and minimize risk. With its wisdom and unique perspective, this book will be of interest to both institutional investors and policymakers." -Dr. Mohamed A. El-Erian, President and CEO, Harvard Management Company, member of the faculty, Harvard Business School, and Deputy Treasurer, Harvard University "There's a reason Paul McCulley is a favorite among financial pros and journalists all over the world

Twitter Power: How to Dominate Your Market One Tweet at a Time

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called 'tweets' that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In "Twitter Power", Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. "Twitter Power" is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. "Twitter Power" features a foreword by Tony Robbins.

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Too Good to Be True: The Rise and Fall of Bernie Madoff

The untold story of the Madoff scandal, by one of the first journalists to question his investment practices Despite all the headlines about Bernard Madoff, he is still shrouded in mystery. How did he fool so many smart investors for so long? Who among his family and employees knew the truth? The person best qualified to answer these questions is Erin Arvedlund. In early 2001, she was suspicious of the amazing returns of Madoff's hedge fund. Her subsequent article in Barron's could have prevented a lot of misery, had the SEC followed up. Arvedlund presents a sweeping narrative of Madoff's career-from his youth in Queens, New York, to his early days working for his father­in- law, and finally to infamy as the world's most notorious swindler. Readers will be fascinated by Arvedlund's portrayal of Madoff, his empire, and all those who never considered that he might be too good to be true.

Three Billion New Capitalists: The Great Shift of Wealth and Power to the East

By the beginning of this century it was already commonplace to speak of the U.S. as a “hyperpower,” to talk of its military, political, and economic clout as unprecedented in world history, and to assume that American dominance would continue at least throughout our lifetimes. It is conventional wisdom that America will have no serious rivals for at least a generation. But the American position is far more fragile and ephemeral than much of the world believes.Clyde Prestowitz shows the powerful yet barely visible trends that are threatening to end the six-hundred-year run of Western domination of the world. The trends include America’s increasingly unsustainable trade deficits; the equally unsustainable (and dangerous) buildup of massive dollar reserves in places like Japan and China; the end of America’s position as the world’s premier center for invention and technological innovation; the sudden entrance of 2.5 billion people in India and China into the world’s skilled job market; the role of the World Wide Web in permitting many formerly localized jobs to be done anywhere in the world; and the demographic meltdown of Europe, Japan, Russia, and, in later decades, even China.Three Billion New Capitalists is a clear-eyed and profoundly unsettling look at America’s and the world’s economic future, from an author with a history of predicting the important trends long before they become apparent to others.

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