Latest MacBook 2020 Models

Performance
Portable powerhouse.
MacBook Pro elevates the notebook to a whole new level of performance and portability. Wherever your ideas take you, you’ll get there faster than ever with high‑performance processors and memory, advanced graphics, blazing‑fast storage, and more — all in a compact 3-pound package.

Magic Keyboard
A powerful arrangement.
The 13-inch MacBook Pro is designed to let you do everything faster and more efficiently. The new Magic Keyboard features a refined scissor mechanism with 1 mm of travel, delivering the best typing experience ever on a Mac notebook. A dedicated Escape key allows quick switching between modes and views. The inverted-T arrow keys help you fly through lines of code, spreadsheets, or game environments. The Touch Bar puts powerful shortcuts front and center, and Touch ID provides fast authentication.

Apple T2 Security Chip
The next generation of security.
Every MacBook Pro is equipped with the Apple T2 Security Chip — our second‑generation custom Mac silicon designed to make everything you do even more secure. It includes a Secure Enclave coprocessor that provides the foundation for secure boot and encrypted storage capabilities. It also consolidates many discrete controllers, including the system management controller, audio controller, and SSD controller, into one. And the Apple T2 Security Chip brings a familiar voice to MacBook Pro — Hey Siri is always ready to open apps, find documents, play music, or answer your questions.

Display and Audio
Easy on the eyes.
Music to your ears.
The Retina display features bright LED backlighting and delivers deep blacks and bright whites. It supports P3 wide color for even more vibrant greens and reds than with sRGB. And every MacBook Pro features True Tone technology. The white balance automatically adjusts to match the color temperature of the light around you — for a more natural viewing experience. MacBook Pro has a dynamic soundstage that feels and sounds much wider than its physical dimensions imply. Movies are more immersive. Music more room-filling. And three built-in mics form directional beams that capture your voice more clearly for FaceTime calls and talking to Siri.

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Microsoft Surface Book 3 Online in UAE | Buy Surface Book 3 Online at Menakart.com

Meet the laptop that can handle your biggest demands. The most powerful Surface laptop yet combines speed, graphics, and immersive gaming with the versatility of a laptop, tablet, and portable studio. Available in 13.5” or 15” sizes, both with a high-resolution touchscreen.

Power through every day with the fastest Surface laptop yet. Tackle intensive tasks, edit large video files, and enjoy the best gaming experience on a Surface laptop.

The most powerful Surface laptop delivers on your creativity

Now more than 50% faster than Surface Book 2, with quad-core powered 10th Gen Intel® Core™ processors.

Show them what you’re made of with the most immersive gaming on Surface

Pair your Xbox Wireless Controller4 to enjoy the latest titles like Microsoft Flight Simulator7 on Xbox Game Pass for PC.*

Longest battery life of any Surface

Get up to 17.5 hours1 battery life and get back to work when you’re ready with improved standby that extends battery life when you’re away. 

Unleash your biggest ideas

With the best graphics on any Surface laptop, powered by the latest NVIDIA® GTX GeForce® GPU with up to 2TB of lightning-fast storage3 and up to 32GB RAM.

Infinite ways to create 

Find inspiration anywhere as you capture and edit content. Then, continue your flow on your Surface Book 3 digital canvas, creating in apps like Adobe® Creative Cloud®.* Power your creative momentum with NVIDIA® GeForce® GTX 1660 Ti graphics. Watch your designs come to life on dual 4K monitors when you connect with Surface Dock.*

When inspiration strikes, Surface Book 3 makes it easy to get it all done – complete with a detachable touchscreen that becomes a tablet.

Stay productive with the Windows you know and the Microsoft 365 you rely on every day.*

Get a creative boost from Microsoft 365*

Write like a pro with editing and writing suggestions in Word.6 Become a data analyst with insights in Excel. And unleash your inner designer with layout and color options in PowerPoint.2

Welcome to the new Edge

World class performance, more privacy, more productivity, and more value.

Fully integrated with OneDrive

Keep your content safe in the cloud with access to photos, files, and videos across all your devices.

With Windows 10 Home

Familiar features and trusted security, including Windows Hello password-free sign-in.

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Hacking Work: Breaking Stupid Rules for Smart Results

It would be so much easier to do great work if not for pointless bureaucracies, outdated technologies, and deeply irrational rules. These things are killing us. Frustrating? Hell, yes. But take heart. Today's top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction. In this groundbreaking book, consultant Bill Jensen and hacker Josh Klein reveal how to work smarter instead of harder. Once you learn how to hack work, you'll accomplish more in less time. You'll cut through red tape and circumvent stupid procedures. "Hacking Work" is about making the system work for you, so you can take control of your work load, increase your productivity, and help your company succeed - in spite of itself. This title is one of "Harvard Business Review's Ten Breakthrough Ideas for 2010".

Gurus on Marketing

one stop résumé of the major gurus who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board. The gurus covered in detail include: Peter Drucker Theodore Levitt Michael Porter Philip Kotler Tom Peters George Day Jagdish Sheth Thomas Nagle

Gung Ho!: Turn on the People in Any Organization

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho!-an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. Through the inspirational story of business leaders, the revolutionary technique of Gung Ho! is revealed in three simple, yet amazingly powerful principles: The Spirit of the Squirrel: Practice worthwhile work The Way of the Beaver: Be in control of achieving the goal The Gift of the Goose: Cheer each other on Destined to become a classic, Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas that boost enthusiasm and performance and usher in astonishing results for any organization. Whether your organization consists of one or is listed in the Fortune 500, this AudioBook ensures Gung Ho! employees committed to success.

Guide to Hedge Funds: What They are, What They Do, Their Risks, Their Advantages

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Guide to Cash Management: How to avoid a business credit crunch

The credit crunch has highlighted to businesses the importance of cash management, as those firms which ran short of cash discovered when they found themselves in trouble or even went bust. This tightly written guide clearly explains the six critical aspects of the effective management of cash and cash flow. These involve: forecasting likely cash receipts and payments; establishing funding lines necessary to cover asset purchases or for working capital; efficiently managing day-to-day operations with regard to the amount of cash required; selecting appropriate investment opportunities that result in positive cash flow; monitoring the profitability of products and services to ensure they are cash generative and not cash destroying; and, having a plan for managing excess cash that exceeds demand. Cash rather than profit has always been the ultimate determinant of whether a business survives and for all businesses that want to avoid a personal credit crunch, this guide will be invaluable.

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Best Business Strategy Books to Beat the Competition

Harvard Business Review on Strategic Alliances

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

Harvard Business Review on Managing Your Career

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

Harvard Business Review on Managing People (Harvard Business Review Paperback Series)

From managing diversity to exploring alternative workplaces to debunking myths about compensation, the topics covered in this collection address how to build organizations with judicious and effective systems for managing people. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: What Holds the Modern Company Together? by Rob Goffee and Gareth Jones; Pygmalion in Management by J. Sterling Livingston; Six Dangerous Myths About Pay by Jeffrey Pfeffer; Empowerment: The Emperor's New Clothes by Chris Argyris; How the Right Measures Help Teams Excel by Christopher Meyer; Making Differences Matter: A New Paradigm for Managing Diversity by David A. Thomas and Robin J. Ely; The Alternative Workplace: Changing Where and How People Work by Mahlon Apgar, IV; The Set-Up-to-Fail Syndrome by Jean-Francois Manzoni and Jean-Louis Barsoux; and The Necessary Art of Persuasion by Jay Conger.

Harvard Business Review on Leading Through Change (Harvard Business Review Paperback Series)

Seventy percent of all change initiatives fail. Yours won't have to--when you apply the practices provided in HBR on Leading Through Change. In this vital new resource, today's leading thinkers offer suggestions for articulating a compelling vision of an organization's future, overcoming employee resistance to change, and surmounting other challenges that come with leading change.

Harvard Business Review on Leading in Turbulent Times (Harvard Business Review Paperback Series)

The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This cutting edge collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more. "The Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe.

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How Harvard and Yale Beat the Market: What Individual Investors Can Learn From the Investment Strate

In today's volatile market, investors are seeking new ways to lower their risk profile. For author Matthew Tuttle, the best means of decreasing risk is to look towards large university endowments which have consistently beaten the stock market while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows readers how to structure their individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, they can still learn from the investment strategies outlined here and implement them in their own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put readers in a better position to achieve investment success. Matthew Tuttle, CFP (Stamford, CT), is a partner in the Private Client Group, LLC and the President of Tuttle Wealth Management, LLC. He has been interviewed on CNBC and CNNfn, and is a frequent contributor to Forbes.com, the Wall Street Journal, SmartMoney, and Dow Jones Newswires.

How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Housing Economics and Public Policy (Real Estate Issues)

This book is a timely assessment of 20 years of progress in the field of housing economics and its application to policy and practice. Two decades on from the publication of Duncan Maclennan's influential Housing Economics, 16 leading housing experts - both academics and policy makers from across the world - now honour Maclennan's contributions. The chapters here present a contemporary survey of key issues in housing, from urban housing markets and sub-market modelling, to the economics of social housing, the basis for housing planning, economic analysis of neighbourhoods, and the connections between academic work and policy development. For students, researchers and practitioners in housing, urban economics and social policy, Housing Economics and Public Policy: . provides up to date and comprehensive reviews of major areas of the housing economics literature . sheds light on the economic, social and spatial processes that affect housing . includes discussion of major areas of cutting edge housing economics research and identifies continuing gaps . presents a synthesis of housing economics research on both sides of the Atlantic . assesses the impact of theory on policy and practice

Hotel Front Office Management

The updated guide to running a successful hotel front office Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today's hotels and lodging facilities. This Fourth Edition continues its emphasis on applying theory and management strategies, as well as providing updated material on technology's role in the modernized front office. Material is logically presented in the order of operations, beginning with an overview of lodging and then progressing through a tour of the today's front office, a review of the guest cycle, and an analysis of guest services. This Fourth Edition includes new sections on hotel risk management, security, and housekeeping management. Useful features of this new edition include: * A new chapter on executive housekeeping and the relationship between the housekeeping department and the front office * Commentaries from hotel front office managers, general managers, and other department managers * Articles on the international hotel workforce *"Opening dilemmas" and their solutions are included in each chapter * Additional case studies for applying theory and developing problem-solving strategies Hotel Front Office Management, Fourth Edition is an invaluable book for those interested in learning more about a hotel's front office.

Hot Commodities: How Anyone Can Invest Profitably in the World's Best Market

The next bull market is here. It s not in stocks. It s not in bonds. It s in commodities – and some smart investors will be riding that bull to record returns in the next decade. Before Jim Rogers hit the road to write his best–selling books Investment Biker and Adventure Capitalist, he was one of the world s most successful investors. He co–founded the Quantum Fund and made so much money that he never needed to work again. Yet despite his success, Rogers has never written a book of practical investment advice – until now. In Hot Commodities, Rogers offers the low–down on the most lucrative markets for today and tomorrow. In late 1998, gliding under the radar, a bull market in commodities began. Rogers thinks it s going to continue for at least fifteen years – and he s put his money where his mouth is: In 1998, he started his own commodities index fund. It s up 165% since then, with more than $200 million invested, and it s the single–best performing index fund in the world in any asset class. Less risky than stocks and less sluggish than bonds, commodities are where the money is – and will be in the years ahead.

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-

Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

How to Persuade and Influence People - Powerful tchniques to get your own way more oftenCompletelyre

This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.

How to Negotiate Effectively: Creating Success 90

From bargaining for a lower price to asking for vacation time, negotiating is a skill essential for improved business performance and better business relationships. In this new edition, David Oliver looks at the vital principles of good negotiation. The text explores the aspects of negotiating, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority, and getting the best deal. The new edition includes a chapter on using social media to your advantage. Full of tips and techniques, How to Negotiate Effectively is a clear guide to negotiation and will help achieve a balanced, 'win-win' outcome every time. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

How to Manage: The Definitive Guide to Effective Management

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs

With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: not to work from home; hire an ex-paperboy instead of a Harvard graduate; pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.

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Inside Steve's Brain, Expanded Edition

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Influence: The Art of Persuasion

This is a totally unique and entertaining graphic adaptation of the bestselling business classic. Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is a leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic, he reveals the six universal principles behind becoming a skilled persuader. He shows not only how you can apply them, but also how to defend yourself against them. More than 30 years of research into the psychology of influence has earned Dr Cialdini an international reputation as the leading expert in the fields of persuasion compliance, and negotiation. "Influence: The Graphic Edition" presents the essence of his ideas, condensing decades of study and sought-after advice into an accessible, digestible graphic book. Fascinating and immensely useful for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Income Investing Today: Safety & High Income Through Diversification

Income Investing Today details a safe alternative to the downside risks inherent in the stock market--income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines income investing concepts you need to understand, various investment vehicles, and investment strategies that will help you build a safe, diversified portfolio of investments. The investment vehicles he explains range well beyond traditional fixed income securities or creditor instruments such as bonds, to include hybrids, REITs, mutual funds, and more. He shows that the key to building a steady, growth-oriented income portfolio is to diversify over a variety of securities that depend on different drivers--that is, portfolios that are not vulnerable to any one specific economic factor such as interest rates. The ideal guide for individual investors saving for retirement and seeking more safety in their portfolios, Income Investing Today shows how a diversified collection of income securities can equal or exceed the returns from common stock with much lower risk.

In FED We Trust: Ben Bernanke's War on the Great Panic

In Fed We Trust answers the most critical questions. Among them: • What did Bernanke and his team at the Fed know–and what took them by surprise? Which of their actions stretched–or even ripped through–the Fed’s legal authority? Which chilling numbers and indicators made them feel they had no choice? • What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of AIG, Fannie Mae, and Freddie Mac? What were they saying to one another when, as Bernanke put it to Wessel: “We came very close to Depression 2.0”? • How well did Bernanke, former treasury secretary Hank Paulson, and then New York Fed president Tim Geithner perform under intense pressure? • How did the crisis prompt a reappraisal of the once-impregnable reputation of Alan Greenspan? In Fed We Trust is a breathtaking and singularly perceptive look at a historic episode in American and global economic history.

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